TB Snow Camps · Summer 2027 · Internal review build
Twenty separate landing pages, each built for a different buyer at a different level of awareness, all pointing at the same goal: 300 riders across two Monday–Sunday sessions on the Mt. Hood glacier. Every page works on phone and desktop, use the buttons on each card to see both. Nothing here is live to the public; every page is set to noindex.
High Cascade and Windells are the same company. Identical pricing ($3,199 all in / $2,009 coaching only), identical $90 deposit hook, identical session dates. Their Adult Session 1 is June 20 to 26, 2027, the same week we want.
They run 20 to 40 campers per session and sell the experience: 28 acre campus, trampolines, drunken kickball, no curfew. It is very good at what it is.
Not on price, we are $300 above the market leader and holding there deliberately. We win on the one axis they structurally cannot match: four campers per coach, nightly video analysis of your own footage, and an adults only room of beginner and intermediate riders.
Every page in this set makes that trade explicit rather than hiding it. Several actively recommend the competitor to people who want a party week.
This market is at Schwartz stage 3 to 4, every promise has already been made. The only lever left is a named mechanism, so all 20 pages run one: the problem is Winter Math (six scattered days that can never compound) and the solution is The Glacier Loop (soft snow → small group → airbag reps → night video → next morning, seven days consecutive).
Why scattered winter days can't compound, and what five straight days on a summer glacier does instead.
Why it should convert: Reframes 'I don't ride enough' from a personal failing into an arithmetic problem the camp structurally solves. Strongest cold traffic lead in the set.
Six questions. We name the one thing holding your snowboarding back, and what we'd fix first.
Why it should convert: Quiz funnels convert start to lead at about 44.9% in coaching and course categories, the highest yield cold entry we have. Segments the list by level for the ad retargeting.
An adults only snowboard camp on the Mt. Hood glacier. 21 and over. No teenagers in your group.
Why it should convert: Kills the single biggest silent objection in the category. Mt. Hood's own competitor says 'Am I too old to go to camp? Heck no!' but nobody has built a whole page on it.
Mt. Hood's Palmer Glacier holds snow all summer. Here's what riding it in July is actually like.
Why it should convert: The single most scroll stopping true fact Tommie owns. Pure top of funnel: sells the concept, not the camp. Cheapest CPMs of anything in the set.
Soft summer snow, an airbag, and four campers per coach, the three things that remove consequence so you can finally learn.
Why it should convert: Fear of injury is the real reason adults never enter a park. Nobody in the category addresses it head on; they sell stoke instead. This page sells safety as the mechanism, not a disclaimer.
An honest comparison of the adult snowboard camps on Mt. Hood, including the ones cheaper than us.
Why it should convert: Highest intent traffic in the set, people already searching 'High Cascade vs'. Wins on the one axis Tommie genuinely dominates: 4:1 vs 20 to 40.
What actually happens in the evening video session, the part of camp that does the real work.
Why it should convert: Ogilvy's electric clock, demonstrate the process in obsessive detail instead of claiming 'expert coaching'. Hopkins' preemptive claim: everyone films, nobody describes what they do with it.
Why TB Snow Camps costs more than the biggest camp on Mt. Hood, explained in numbers.
Why it should convert: Directly answers 'why are you $300 more than the market leader'. Converts the price objection into the proof. Highest value page for warm retargeting.
Tommie Bennett on why he runs a small adult camp instead of a big one.
Why it should convert: Personal brand traffic (YouTube/Instagram) converts on the person, not the product. This is the page his own audience should land on.
The five stage mechanism behind TB Snow Camps, explained in full.
Why it should convert: The mechanism page. In a stage 3 to 4 market every promise is exhausted. The only lever left is a named, elaborated mechanism. This is the page every other funnel links back to.
An adults only snowboard camp for parents who got outridden by their own children.
Why it should convert: The strongest heart string in the set. Parents are the highest income segment in the category and nobody markets to them as riders, only as buyers of youth camps.
A week that changes what you can do with the seasons you have left.
Why it should convert: Real urgency instead of a countdown clock. The most powerful and least used lever in the category; must be handled with restraint or it turns morbid.
For riders coming back after years off, an adults only week built for exactly that.
Why it should convert: Enormous, completely unserved segment. Every camp markets to active riders; nobody markets to the person whose board has been in the garage since 2019.
Name it on your first morning. Land it by your last run, or your coaching is free.
Why it should convert: Converts a vague desire into a nameable, guaranteeable outcome, which is what makes The Last Run Guarantee possible. Hormozi: specificity raises perceived likelihood.
Most of our campers book alone. Nobody stays alone past Monday lunch.
Why it should convert: MINT's single strongest selling point is 'solo traveller friendly' and no Mt. Hood camp claims it. A whole page on riding alone is genuinely unowned territory in this market.
Apply for a place at TB Snow Camps summer 2027.
Why it should convert: Sabri's application funnel. At $3,499 an application raises perceived value and screens out the wrong riders before they cost you a refund. Also generates the phone call that closes premium.
The full TB Snow Camps offer, itemised, with the guarantee and the terms up front.
Why it should convert: Hormozi grand slam construction: stack every component, price it against the alternative, name the guarantee, and remove every remaining risk. The page warm retargeting should land on.
Why our deposit is $500, and why that's better for you.
Why it should convert: Turns the competitor's strongest acquisition hook ($90 locks the price) into evidence against them. Contrarian proclamation lead, highest attention of any structure at cold to warm traffic.
Founding enrolment for TB Snow Camps summer 2027.
Why it should convert: Launch mechanics for the warm list. Real scarcity (300 places) plus a real deadline (founding rate) rather than a fake evergreen timer. This is the page that should carry the launch email sequence.
Two real campers, two very different starting points, the same week on the Mt. Hood glacier.
Why it should convert: The Wall Street Journal 'two young men' letter ran 28 years. Two real campers, opposite starting points, same week. It is the most persuasive structure in direct response and we have two genuine testimonials to hang it on.
We should not launch twenty. Pick three to test first, ideally one cold (F01 to F05), one comparison (F06 to F10) and one emotional (F11 to F15). Those three carry the first ad spend.
300 campers across two weeks is 150 per session in groups of four, roughly 38 coaches on the hill per session. Lodging in Government Camp for 150 people a week is the other hard constraint. If either number is wrong, the pages change.
The Sunday Guarantee and The Day One Promise are proposals, not published terms. They are the strongest conversion assets here and the biggest liability. Your call.
?proof=1 to any
funnel URL and every claim that still needs sign off before ads run gets highlighted in yellow.
You can also change the pricing live: ?price=2999&coaching=1999 rewrites the
numbers on any page instantly, so you can see how a different price reads before anyone commits to it.